Product marketing for technology companies

by Butje, Mark

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Title Statements

Full title :Product marketing for technology companies / Mark Butje.

Summary

The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as: * selecting target markets * creating a positioning statement * writing a financial paragraph * motivating others thereby demonstrating how to act as a bridge between sales, development and finance. Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs. * Features the proven methodology for positioning and strategy development used by Brodeur Marketing * Contains ready-to-use examples and templates that can be easily applied by the product manager * Written specifically for Product Marketing Managers in the Information, Communication, and Technology industry, thereby focusing on the specific needs of the market.

Edition Statements

Publication Date:2005.

Publication Statements

Publisher(s):Elsevier Butterworth-Heinemann
Place of Publication:Oxford
Language:eng
Publication Date:2005.

The Physical Object

Description:1 online resource (192 pages)

Edition Identifiers

ISBN:9780750659949, 0750659947
oclc:ocn474959200
LC Classification:HF5415.153
Dewey Decimal:658.575

Product Marketing for Technology Companies; The spider in the Web; The product life-cycle process; Mission statement for your product; Product positioning; The product adoption life-cycle; The product launch; Cost price calculations; Finance for non-financials; You and the sales force; You and the engineers; If the product is a service; Managing Product portfolio; Appendices.