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Your relationship with your customers is probably one of the most important you'll ever have. No business can survive without them, but reaching customers in the first place is a big challenge for small companies. This book will help you do just that by offering invaluable advic…
The "Business on a Shoestring" series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, re…
The thesis concerns quality of service in the context of business advisory services. The economic rationale for improving any quality standard is based on the theory that by creating customer satisfaction and a perception of service quality, an organisation can retain its existi…
This guide shows how a company can provide technical support to solve its customers' problems and, at the same time, create satisfied users who will encourage others to buy the same products or services.