"This volume addresses how we can find happiness and well-being in the material world. It builds on previous works that find that materialism is associated with lowered well-being (materialists are less happy) and that consumerism, in all its profusion, is harmful to environment…
"Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library…
Retail and marketing channels: economic and marketing perspectives on producer-d…
by Pellegrini, Luca, Reddy, Srinivas K., Università commerciale Luigi Bocconi., Centro di studi sul commercio, New York University., Department of Marketing, International Conference on Distribution, Milan, Italy)
"This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"--
Un llibre fonamental per a comprendre la importància d'integrar tota la comunicació de màrqueting (CIM) i com es produeix i es transmet. Aborda les tendències més avantguardistes de la publicitat, que s'apliquen en les indústries modernes de màrqueting i publicitat.--
