This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For consumer behavior courses. Beyond consumer behavior: How buying hab…
La 4è de couv. indique : "Consumer Behavior : Buying, Having, and Being increases the focus on buyer/seller transactions by addressing what happens before, during, and after a purchase. The key aim of the book is to capture the latest marketing trends -increase in « artisanal » …
The industry-standard introductory guide on analyzing real estate markets, this edition includes comprehensive updates on previous editions while providing a practical "how-to" for evaluating several property types. In addition to highlighting development trends and explaining r…
The industry-standard introductory guide on analyzing real estate markets, this edition includes comprehensive updates on previous editions while providing a practical "how-to" for evaluating several property types. In addition to highlighting development trends and explaining r…
La 4e de couverture indique : "Mercator couvre tous les aspects fondamentaux du marketing : études de marché, politique de produit, de prix, de distribution et de communication, stratégies marketing, marketing relationnel, politique de fidélisation, etc. Il intègre les derniers …
Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making the attempt, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers and we are all members of society,…
Consumer Behavior, 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer be…
