Thesiss

The marketing literature is rich in studies, but lacks strong models, on factors leading to cross-buying. Criticism of this literature lies in the focus on relationship depth and length rather than breadth. Most importantly, the majority of the previous relevant Studies have onl…

The objective of this research is to investigate service quality attributes along with a measure of perceived value and satisfaction to determine the direct and indirect effect on bank customer's loyalty. The study also seeks to identify the most important attributes/cues in ban…

İran'da son yirmi yılda, özel bankacılık sektörü ile birlikte küresel bankacılığın gelişmesi, banka müşterilerinin iç ve dış piyasalarda ihtiyaç seviyelerini artırmış ve bankacılık iş ortamında hem ciddi hem de kalıcı değişikliklere sebep olmuştur. Öte yandan yeni nesil bankacıl…