Basic marketing research

Basic marketing research

by Malhotra, Naresh K.

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Title Statements

  • Full title :Basic marketing research / Naresh K. Malhotra.

Edition Statements

  • Publication Date:cop. 2014.
  • Edition:Fourth edition

Publication Statements

  • Publisher(s):Pearson
  • Place of Publication:Harlow
  • Language:eng
  • Publication Date:cop. 2014.

Notes

La couv. porte en plus : "Pearson new international edition"

The Physical Object

  • Description:1 vol. (670 p.) : : ill. en coul., fig. ; : 28 cm.

Edition Identifiers

  • ISBN:9781292020488 (br), 1292020482 (br)
  • oclc:ocn865171001

Subjects

Études de marché Marketing -- Études de cas Marketing -- Recherche

Writers

Malhotra, Naresh K.

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