Consumer behavior

Consumer behavior

by Schiffman, Leon G.

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Title Statements

  • Full title :Consumer behavior / Leon G. Schiffman, J. Donald Kennedy Chair in Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joseph Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey.

Edition Statements

  • Publication Date:2015
  • Edition:Eleventh edition

Publication Statements

  • Publisher(s):Pearson
  • Place of Publication:Boston
  • Language:eng
  • Publication Date:2015

Notes

Revised edition.

The Physical Object

  • Description:xxvii, 464 pages : : illustrations ; : 29 cm

Edition Identifiers

  • ISBN:9780132544368, 0132544369
  • oclc:ocn849510091
  • LC Classification:HF5415.32
  • Dewey Decimal:658.8/342

Table of Contents

Part I. Consumers, marketers, and technology -- Part II. The consumer as an individual -- Part III. Communication and consumer behavior -- Part IV. Consumers in their social and cultural settings -- Part V. Consumers decision-making, marketing ethics, and consumer research.

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Subjects

77.45 motivation (psychology) 83.05 economic sociology and psychology Consommateurs -- Comportement Consumer behavior Études de motivation (Marketing) Motivation research (Marketing)

Writers

Schiffman, Leon G. Wisenblit, Joseph

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