Consumer behaviour: a practical guide

Type Book

Rate 0.0 /5

This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of …

Details

Files

Reviews

Download

Title Statements

Full title :Consumer behaviour : a practical guide

Summary

Edition Statements

Publication Date:2015(1980)

Publication Statements

Publisher(s):Routledge
Place of Publication:New York
Language:eng
Publication Date:2015(1980)

Notes

Part 1: Introduction 1. Marketing and the Consumer Part 2: Individual Consumer Behaviour 2. Perception and Learning 3. Consumer Motiveation 4. Personality and Consumer Choice 5. Attitudes and Consumer Behavior Part 3: Group Consumer Behaviour 6. Group Influences and Interpersonal Communication 7. The Family and Consumer Socialisation 8. Social Stratification and Consumer Decision Making 9. Cultures and Subcultures 10. Integration and Application

The Physical Object

Description:207 s

Edition Identifiers

ISBN:9781138832367, 1138832367, 9781315736082, 131573608X, 9781138792760, 1138792764, 9781315733579, 1315733579
oclc:ocn967634721

Subjects

Consommateurs -- Attitudes Consommateurs -- Comportement Consumer behavior Consumers -- Attitudes Études de motivation (Marketing) Motivation research (Marketing)