Market-based management

Market-based management

by Best, Roger J.

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Title Statements

  • Full title :Market-based management / Roger Best.

Edition Statements

  • Publication Date:©2014.
  • Edition:6th ed

Publication Statements

The Physical Object

  • Description:ii, 506 p. ; : 28 cm.

Edition Identifiers

  • ISBN:9781292020396, 1292020393
  • oclc:ocn970477201
  • LC Classification:HF5415.13

Subjects

Marketing -- Gestion Marketing -- Management Mercadotecnia -- Administración

Writers

Best, Roger J.

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