Marketing management

Marketing management

by Winer, Russell S.

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Title Statements

  • Full title :Marketing management / Russ Winer, Ravi Dhar.

Edition Statements

  • Publication Date:c2014.
  • Edition:4th ed

Publication Statements

  • Publisher(s):Pearson
  • Place of Publication:Harlow
  • Language:eng
  • Publication Date:c2014.

Notes

"A special adaptation of an established title."--Back cover.

"Always learning."--Cover.

3rd ed., by Russell S. Winer alone, published: Upper Saddle River, N.J. : Pearson Prentice Hall, 2007.

4th ed. originally published: 2011.

The Physical Object

  • Description:ii, 492 p. : : col. ill. ; : 28 cm.

Edition Identifiers

  • ISBN:1292023414, 9781292023410
  • oclc:on1117189589
  • LC Classification:HF5415.13

Subjects

Marketing -- Gestion Marketing -- Management

Writers

Winer, Russell S. Dhar, Ravi

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