Marketing management

Marketing management

by Winer, Russell S.

Type Book
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Title Statements

  • Full title :Marketing management / Russell S. Winer, Ravi Dhar.

Edition Statements

  • Publication Date:©2014.
  • Edition:4th ed

Publication Statements

The Physical Object

  • Description:492 p. : : il. color ; : 28 cm.

Edition Identifiers

  • ISBN:9781292023410, 1292023414
  • oclc:ocn970526809
  • LC Classification:HF5415.13

Subjects

Marketing -- Gestion Marketing -- Management Mercadotecnia -- Administración

Writers

Winer, Russell S. Dhar, Ravi

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