Marketing management
"This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format."--Publisher.
Read More ↓Title Statements
- Full title :Marketing management / Greg W. Marshall, Mark W. Johnston.
Summary
"This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format."--Publisher.
Read More ↓Edition Statements
- Publication Date:©2010.
Publication Statements
- Publisher(s):McGraw-Hill Irwin
- Place of Publication:Boston
- Language:eng
- Publication Date:©2010.
The Physical Object
- Description:1 volume (various pagings) : : color illustrations, color map ; : 29 cm
Edition Identifiers
- ISBN:9780073529790, 0073529796, 9780071288651, 0071288651
- oclc:ocn170922517
- LC Classification:HF5415.13
- Dewey Decimal:658.8
Table of Contents
pt. 1. Introduction to Marketing Management -- pt. 2. Information Drives Marketing Decision Making -- pt. 3. Developing the Value Offering -- pt. 4. Communicating and Delivering the Value Offering.
Read More ↓Subjects
Writers
No reviews yet. Be the first to rate this work.
Related Works
more →
Managing business interfaces: marketing and engineering issues in the…
Chakravarty, Amiya K.
Culture and positioning as determinants of strategy: personality and the business organizati…
Ellson, Tony
Marketing - Management
Entrepreneurial marketing: how to develop customer demand
Nijssen, E. J., (Edwin Jacob)
Rate & Review