Spent

Spent: sex, evolution, and consumer behavior

by Miller, Geoffrey

Type Book
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Title Statements

  • Full title :Spent : sex, evolution, and consumer behavior / Geoffrey Miller.

Edition Statements

  • Publication Date:2009.

Publication Statements

  • Publisher(s):Viking
  • Place of Publication:New York
  • Language:eng
  • Publication Date:2009.

The Physical Object

  • Description:374 p

Edition Identifiers

  • ISBN:9780670020621, 0670020621
  • oclc:ocn748783598
  • LC Classification:HB801 M648p 2009
  • Dewey Decimal:339.4/7

Table of Contents

Darwin goes to the mall -- The genius of marketing -- Why marketing is central to culture -- This is your brain on money -- The fundamental consumerist delusion -- Flaunting fitness -- Conspicuous waste, precision, and reputation -- Self-branding bodies, self-marketing minds -- The central six -- Traits that consumers flaunt and marketers ignore -- General intelligence -- Openness -- Conscientiousness -- Agreeableness -- The centrifugal soul -- The will to display -- Legalizing freedom -- Exercises for the reader.

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