The product manager's handbook

The product manager's handbook

by Gorchels, Linda

Type Book
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Title Statements

  • Full title :The product manager's handbook / Linda Gorchels.

Edition Statements

  • Publication Date:2012.
  • Edition:4th ed

Publication Statements

  • Publisher(s):McGraw-Hill
  • Place of Publication:New York
  • Language:eng
  • Publication Date:2012.

Notes

First ed.: 1996.

The Physical Object

  • Description:viii, 392 p. : : illustrations ; : 24 cm

Edition Identifiers

  • ISBN:0071772987, 9780071772983, 007177341X, 9780071773416
  • oclc:ocn903892782
  • LC Classification:HF5415.15
  • Dewey Decimal:658.8

Subjects

New products--Marketing Product management Productieplanning Produits commerciaux -- Gestion

Writers

Gorchels, Linda

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