Total relationship marketing

Total relationship marketing

by Gummesson, Evert

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Title Statements

  • Full title :Total relationship marketing : / Evert Gummesson.

Edition Statements

  • Publication Date:2008.
  • Edition:3rd ed

Publication Statements

Notes

Includes bibliographical references and index.

The Physical Object

  • Description:xiv, 376 p. : : ill ; : 25 cm.

Edition Identifiers

  • ISBN:9780750686334, 0750686332
  • oclc:on1288677069
  • LC Classification:HF5415.55

Subjects

Marketing -- Gestion Marketing -- Management Marketing relationnel Màrqueting Relationship marketing Servei al client

Writers

Gummesson, Evert

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