by Bovee, Courtland L., Houston, Michael J., Till, John V.
fromMcGraw-Hill/Irwin series in marketing
by Thill, John V., Bovee, Courtland L., Houston, Michael J.
fromMcGraw-Hill series in marketing
by Thill, John V., Bovee, Courtland L., Houston, Michael J.
fromMcGraw-Hill series in marketing
by Thill, John V., Bovee, Courtland L., Houston, Michael J.
fromMcGraw-Hill series in marketing
by Thill, John V., Bovee, Courtland L., Houston, Michael J.
fromMcGraw-Hill series in marketing
by Thill, John V., Bovee, Courtland L., Houston, Michael J.
fromMcGraw-Hill series in marketing
by Thill, John V., Bovee, Courtland L., Houston, Michael J.
fromMcGraw-Hill series in marketing