"This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Deco…
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An inside look at the creation of several ad campaigns in the major Bombay ad agency and what they say about Indian national identity.
An examination of the complex cultural politics of mass consumerism in a globalized marketplace, Shoveling Smoke is an ethnography of the contemporary Indian advertising industry. It is also a critical and innovative intervention into current theoretical debates on the intersect…
The advertising and consumer culture reader
0
Type: Book
"Commercial breaks, radio spots, product placements, billboards, pop-up ads - we sometimes take for granted how much advertising surrounds us in our daily lives. We may find ads funny, odd, or even disturbing, but we rarely stop to consider their deeper meaning or function withi…
Entscheidet sich ein Unternehmen Nachhaltigkeitsmaßnahmen zu kommunizieren, stellt sich die Frage, wie dies am effizientesten geschehen soll, um das Markenimage dauerhaft zu stärken. Die Kommunikation von Corporate Social Responsibility (CSR) ist eng mit dem Thema der Glaubwürdi…
Entscheidet sich ein Unternehmen Nachhaltigkeitsmaßnahmen zu kommunizieren, stellt sich die Frage, wie dies am effizientesten geschehen soll, um das Markenimage dauerhaft zu stärken. Die Kommunikation von Corporate Social Responsibility (CSR) ist eng mit dem Thema der Glaubwürdi…
Introduction -- The regulation of advertising -- The volume and content of political advertising -- The challenge of online advertising -- How ads are created and tested -- Buying and targeting political advertising on television -- Studying the persuasive effects of advertising…
"The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. A classic text now in a new edition, George Felton's Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the…
Advertising: principles & practice
by Mitchell, Nancy, Wells, William, Moriarty, Sandra
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Type: Book
For introductory courses in Advertising. Moriarty teaches students about effective marketing.