"A look at how customer experiences and memories influence and change brand development and marketing"-- "The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and mo…
Stereotype?: Frauen und Männer in der Werbung
Frauen sind jung, schön und schlank. Männer sind harte Jungs, die Tölpel in der Küche oder sehen einfach nur gut aus. Die Klage darüber, dass die Werbung Frauen und Männer auf solche Stereotypen reduziert, ist ebenso alt wie die Befürchtungen, dass diese Stereotypen gesellschaft…
Stereotype?: Frauen und Männer in der Werbung
Frauen sind jung, schön und schlank. Männer sind harte Jungs, die Tölpel in der Küche oder sehen einfach nur gut aus. Die Klage darüber, dass die Werbung Frauen und Männer auf solche Stereotypen reduziert, ist ebenso alt wie die Befürchtungen, dass diese Stereotypen gesellschaft…
Stereotype?: Frauen und Männer in der Werbung
Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illust…
Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illust…
Perfect pitch: the art of selling ideas and winning new business
by Steel, Jon
fromAn Adweek book
Belch/Belch 9th edition continues its advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to …
We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptations that insidiously and delibera…