Brand culture

Title Statements

Full title :Brand culture / Jonathan E. Schroeder and Miriam Salzer-Mörling ; with Søren Askegaard, John M.T. Balmer, Anders Bengtsson [and others].

Edition Statements

Publication Date:©2005.

Publication Statements

Publisher(s):Routledge
Place of Publication:London
Language:eng
Publication Date:©2005.

The Physical Object

Description:1 v. (XV-218 pages) : : illustrations ; : 24 cm

Edition Identifiers

ISBN:0415355982, 9780415355988, 0415355990, 9780415355995, 9780203002445, 020300244X
oclc:ocn491567281
LC Classification:HD69.B7
Dewey Decimal:658.8/27

Introduction: the cultural codes of branding / Jonathan E. Schroeder and Miriam Salzer-Mörling -- Corporate perspectives on brand culture -- Corporate branding as strategy: the case of Lego Company / Majken Schultz and Mary Jo Hatch -- Corporate brand cultures and communities / John Balmer -- Ambi-brand culture: on a wing and a swear with Ryanair / Stephen Brown -- The two business cultures of luxury brands / Jean-Noël Kapferer -- Managing leader and partner brands: the brand association base / Henrik Uggla -- Clarifying brand concepts -- Brands as a global ideoscape / Søren Askegaard -- Brave new brands: cultural branding between utopia and a-topia / Benoît Heilbrunn -- Rethinking identity in brand management / Fabian Faurholt Csaba and Anders Bengtsson -- Design management and branding management: a nice couple or false friends? / Ulla Johansson and Lisbeth Svengren Holm -- Consuming brand culture -- Symbolic brands and authenticity of identity performance / Richard Elliott and Andrea Davies -- Branding ethics: negotiating Benetton's identity and image / Janet Borgerson, Martin Escudero Magnusson, and Frank Magnusson -- Brand ecosystems: multilevel brand interaction / Sven Bergv…