Marketing internacional

Marketing internacional

by Czinkota, Michael R.

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Title Statements

  • Full title :Marketing internacional / Michael Czinkota, Ilkka A. Ronkainen. ; tr. Guadalupe Meza y Staines, Magda Elizabeth Treviño Rosales.

Edition Statements

  • Publication Date:2013.
  • Edition:Decima edición

Publication Statements

  • Publisher(s):Cengage Learning
  • Place of Publication:México D.F
  • Language:spa
  • Publication Date:2013.

Notes

Título original. : International Marketing.

The Physical Object

  • Description:680 páginas. : : ilustrado ; : 27 centímetros

Edition Identifiers

  • ISBN:9786074819489, 6074819483
  • oclc:ocn884465064
  • LC Classification:HF1009.5
  • Dewey Decimal:658.848

Subjects

desarrollo de productos estudio de casos Export marketing Marketing de servicios Marketing internacional Mercadeo Mercado de exportación Planificación del marketing

Writers

Czinkota, Michael R. Meza y Staines, Guadalupe Ronkainen, Ilkka Treviño Rosales, Magda Elizabeth

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