Marketing strategy

Marketing strategy: based on first principles and data analytics

by Palmatier, Robert W.

Type Book
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Title Statements

  • Full title :Marketing strategy : based on first principles and data analytics / Robert W. Palmatier, Shrihari Sridhar.

Edition Statements

  • Publication Date:2021.
  • Edition:2nd edition

Publication Statements

  • Publisher(s):Red Globe Press
  • Place of Publication:London
  • Language:eng
  • Publication Date:2021.

The Physical Object

  • Description:1 online resource (xl, 373 pages ): : color illustrations.

Edition Identifiers

  • ISBN:9781352011470, 1352011476
  • oclc:on1228880073
  • LC Classification:HF5415
  • Dewey Decimal:658.87

Subjects

Marketing -- Management

Writers

Palmatier, Robert W. Sridhar, Shrihari

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