Marketing to millennials

Marketing to millennials

by Padveen, Corey

Type Book
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Millennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.--Provided by Publisher.

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Title Statements

  • Full title :Marketing to millennials / by Corey Padveen.

Summary

Millennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.--Provided by Publisher.

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Edition Statements

  • Publication Date:ß2017

Publication Statements

  • Publisher(s):John Wiley & Sons, Inc
  • Place of Publication:Hoboken, New Jersey
  • Language:eng
  • Publication Date:ß2017

Notes

Includes index.

The Physical Object

  • Description:1 online resource (xv, 336 pages) : : illustrations

Edition Identifiers

  • ISBN:1119369029, 9781119369028
  • oclc:on1023543182
  • LC Classification:HF5415.332.Y66
  • Dewey Decimal:658.8/34

Table of Contents

Getting started with marketing to Millennials -- Creating your Millennial marketing strategy -- Analyzing Millennial-specific engagement opportunities -- Part of tens.

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Subjects

BUSINESS & ECONOMICS -- Marketing Cibles (Marketing) Consommateurs -- Comportement Consumer behavior Génération Internet -- Attitudes Generation Y -- Attitudes Jeunes adultes consommateurs -- Attitud… Target marketing Young adult consumers -- Attitudes

Writers

Padveen, Corey

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