The Internet is changing the way consumers buy, and the way companies buy from each other. This text represents a guide to these news ways of buying and selling, showing how marketers can make the most of the new technology.
"40" Result
Sort By:
The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing…
Strategic marketing
by Piercy, Nigel, Cravens, David W.
fromThe Irwin/McGraw-Hill series in marketing
0
Type: Book
This text and casebook discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing and the global economy.
