"How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Existing market research data will be largely irrelevant in …
The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as: * selecting target markets * creating a positioning statement * writing a financial paragraph * motivating others thereby demonstrating how t…
"Product Marketing for Technology Companies is an essential guide for any product manager looking to become successful in the ever changing and increasingly pressurized information, Communication and Technology market." "Successfully marketing products for technology companies r…
The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as: * selecting target markets * creating a positioning statement * writing a financial paragraph * motivating others thereby demonstrating how t…
Dedicated specialist text for marketers working in the ICT industry with ready to use templates and examples.
The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as:* selecting target markets* creating a positioning statement* writing a financial paragraph* motivating othersthereby demonstrating how to act…
Marketing to organizations is a substantial and dynamic sector of marketing, yet its activities are hidden from view for most students. This new textbook opens up this fascinating and important world to readers, clearly explaining the parallels between business to business and c…
"From Idea to Profit is designed to help innovators capture the full value of their creativity. With contributors including Capgemini's Innovation Centre, Euro RSCG, Saatchi & Saatchi and Interbrand, this book combines the experience of innovative companies with the expertise of…
